“Our new studio in short hills will bring significant visibility to the Lucid Air in a state that has expressed its commitment to electric vehicles, and help us continue our mission to inspire the adoption of sustainable energy,” said Zak Edson, vice president of sales and service at Lucid. “This location is the first in a series of studio and service center openings in the Northeastern United Statesexpanding our presence beyond our flagship studio to manhattan.”
New Jersey has long sought to encourage the growth of new businesses as part of its electrification goals. Lucid looks forward to making new investments and hiring in the state as the legislature considers fair treatment for consumers and manufacturers of electric vehicles consistent with these efforts.
Each Lucid Studio offers a digitally-driven luxury experience tailored to each client’s preferences, whether they visit in person, make inquiries entirely online, or a combination of the two. Lucid Studios allows customers to experience the brand and obtain information about its products in locations that highlight the company’s unique aesthetic. Visitors exploring a Lucid Studio will get a glimpse of how the company draws inspiration from the beauty, innovation, and diversity of its home state. California. Additionally, Lucid Studios augments the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K Configurator VR, Lucid’s virtual reality experience combines the physical and virtual worlds to present seamless customization of everything from interior finishes and materials to exterior color.
Lucid Studio’s design translated the company’s post-luxury design aesthetic into a welcoming physical environment where customers can examine options for Lucid Air’s full line of luxury and high-performance electric vehicles. This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with potential federal tax credit), through the Lucid Air Touring, which begins at $95,000 ($87,500 with potential federal tax credit), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with potential federal tax credit).
The lineup includes models offering over 500 miles of EPA-estimated range on a single charge and a peak efficiency of 4.6 miles per kWh on Grand Touring models.
Mirroring the deluxe Studio experience online, customers can also take advantage of “Lucid Studio Live”, a cloud-based setup solution powered by ZeroLight’s Concierge product. From the comfort of their own home, customers can virtually interact with a car while a Lucid representative walks them through key features and configuration options.
Future studios and service centers
The Lucid Studio in The Mall at short hills is the company’s first site to New Jersey. Additional locations will continue to open as Lucid expands its presence in North America and globally.
Customers can visit during normal business hours or can schedule a personal appointment by contacting the Lucid team at lucidmotors.com/contact. They can always start exploring the Lucid Air through the “Design Yours” configurator.
About Lucid Group
Lucid’s mission is to inspire the adoption of sustainable energy by creating cutting-edge technologies and the most captivating luxury electric vehicles centered on the human experience. The company’s first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that offers full-size luxurious interior space in a mid-size exterior footprint. Leveraging race-proven battery technology and proprietary powertrains developed entirely in-house, Lucid Air was named the 2022 MotorTrend Car of the Year®. The Lucid Air Dream Edition has an officially estimated range of 520 miles or 1,111 horsepower. Deliveries to customers of Lucid Air, which is produced at Lucid’s new facility in Casa Grande, Arizonaare in class.
This communication contains trademarks, service marks, trade names and copyrights of Lucid Group, Inc. and its subsidiaries (the “Company”) and other companies, which are the property of their respective owners.
This communication includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as “estimate”, ” plan”, “project”, “foresee”, “intend”, “will”, “expect”, “anticipate”, “believe”, “seek”, “target”, “continue”, “could”, “may”, “could”, “possible”, “potential”, “predict” or other similar expressions which predict or indicate future events or trends or which are not statements of historical fact. These forward-looking statements include, but are not limited to, statements regarding the Company’s expectations regarding the customer ownership experience, planned studio and service center locations, production and shipments of the Lucid Air and Lucid Gravity, the performance, range and other characteristics of the Lucid Air, the construction and expansion of the company’s AMP-1 manufacturing facility, the company’s technology promise and the company’s capability to develop, maintain and improve critical processes and infrastructure. These statements are based on various assumptions, and actual events and circumstances may differ. Forward-looking statements are subject to a number of risks and uncertainties, including the factors discussed in the Company’s Quarterly Report on Form 10-Q for the quarter ended. September 30, 2021 under the heading “Risk Factors”, as well as other documents of the Company which are filed or will be filed with the Securities and Exchange Commission. Should any of these risks materialize, or should the Company’s assumptions prove incorrect, actual results could differ materially from the results implied by such forward-looking statements. There may be additional risks not currently known to the Company or that the Company currently believes to be immaterial that could also cause actual results to differ materially from those contained in the forward-looking statements. In addition, forward-looking statements reflect the Company’s expectations, plans or forecasts regarding future events and views as of the date of this communication. However, while the Company may choose to update these forward-looking statements at some time in the future, the Company expressly disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s assessments as of any date subsequent to the date of this communication.
SOURCE Lucid Engines