Lucid Expands Retail Network with New Studio in Short Hills, New Jersey

“Our new studio in short hills will bring significant visibility to the Lucid Air in a state that has expressed its commitment to electric vehicles, and help us continue our mission to inspire the adoption of sustainable energy,” said Zak Edson, vice president of sales and service at Lucid. “This location is the first in a series of studio and service center openings in the Northeastern United Statesexpanding our presence beyond our flagship studio to manhattan.”

New Jersey has long sought to encourage the growth of new businesses as part of its electrification goals. Lucid looks forward to making new investments and hiring in the state as the legislature considers fair treatment for consumers and manufacturers of electric vehicles consistent with these efforts.

Studio experience

Each Lucid Studio offers a digitally-driven luxury experience tailored to each client’s preferences, whether they visit in person, make inquiries entirely online, or a combination of the two. Lucid Studios allows customers to experience the brand and obtain information about its products in locations that highlight the company’s unique aesthetic. Visitors exploring a Lucid Studio will get a glimpse of how the company draws inspiration from the beauty, innovation, and diversity of its home state. California. Additionally, Lucid Studios augments the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K Configurator VR, Lucid’s virtual reality experience combines the physical and virtual worlds to present seamless customization of everything from interior finishes and materials to exterior color.

Lucid Studios

Lucid Studio’s design translated the company’s post-luxury design aesthetic into a welcoming physical environment where customers can examine options for Lucid Air’s full line of luxury and high-performance electric vehicles. This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with potential federal tax credit), through the Lucid Air Touring, which begins at $95,000 ($87,500 with potential federal tax credit), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with potential federal tax credit).

The lineup includes models offering over 500 miles of EPA-estimated range on a single charge and a peak efficiency of 4.6 miles per kWh on Grand Touring models.

Virtual experience

Mirroring the deluxe Studio experience online, customers can also take advantage of “Lucid Studio Live”, a cloud-based setup solution powered by ZeroLight’s Concierge product. From the comfort of their own home, customers can virtually interact with a car while a Lucid representative walks them through key features and configuration options.

Future studios and service centers

The Lucid Studio in The Mall at short hills is the company’s first site to New Jersey. Additional locations will continue to open as Lucid expands its presence in North America and globally.

Customers can visit during normal business hours or can schedule a personal appointment by contacting the Lucid team at They can always start exploring the Lucid Air through the “Design Yours” configurator.

About Lucid Group

Lucid’s mission is to inspire the adoption of sustainable energy by creating cutting-edge technologies and the most captivating luxury electric vehicles centered on the human experience. The company’s first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that offers full-size luxurious interior space in a mid-size exterior footprint. Leveraging race-proven battery technology and proprietary powertrains developed entirely in-house, Lucid Air was named the 2022 MotorTrend Car of the Year®. The Lucid Air Dream Edition has an officially estimated range of 520 miles or 1,111 horsepower. Deliveries to customers of Lucid Air, which is produced at Lucid’s new facility in Casa Grande, Arizonaare in class.

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SOURCE Lucid Engines