The industry was in shock when producers of Jersey announced that their sports drama will no longer be released on December 31 following the Delhi government’s announcement to close cinemas in the nation’s capital. We exclusively bring an overview of all the conversations that have taken place in the last 2 days in team meetings Jersey.
“After the increase in Covid cases, the team of Jersey had been informed beforehand that Delhi movie theaters may soon be closed. Therefore, they had several meetings about the future action plan for the film, since their entire marketing campaign had been rolled out and there wasn’t even much left to promote. They chatted with their digital partner, Netflix, who agreed to pay a higher price for a live digital premiere on December 31. The offer was lucrative and the producers were of course inclined to that, ”a source said. Bollywood Hungama.
That’s not all. The source added: “They were almost sure to give the film to Netflix for a premiere as these are uncertain times and Covid will delay the film by at least 1 to 2 months which will increase the cost and also reduce the hype. around the film. They felt that instead of increasing the budget, it was better to let viewers experience Jersey on OTT. That’s when the hero, Shahid Kapoor stepped in. The actor was It was clear that Jersey deserved a theatrical release. When the directors pointed out the costs, the actor was kind enough to cut his pay to save the film for theaters. “
What next? “Shahid charged 31 crore rupees for Jersey and without any hesitation, he told the producer that he would reduce his acting fees to the extent of the additional cost that would accrue on the film due to the delay. If the budget increases by Rs. 5 crore, he will reduce Rs. 5 crore of his fees. If the budget is increased by Rs. 10 crore, he will drop Rs. 10 crore of his fees. For him, Jersey is special and he is convinced that audiences will fall in love with the world they have created. The producers were convinced and so they decided to delay the release rather than go for a direct digital premiere. “
Well done Shahid!
Also read: Successful jersey with U / A certificate and ZERO cuts; is Shahid Kapoor’s longest film to date
More pages: Jersey Box Office Collection
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